Re: Where's the marketing?
RIM should wait as far as mainstream (read that as expensive) advertising -- until devices are close or out. People need to see the phone and the software, go wow I want that, and then actually be able to go get it.
I saw the Davos ad on CNBC. That is not a high dollar network relative to say primetime on a major network. And is marketing to the current BB users. Saying stick with BB -- something new is coming.
Most folks in North America watching primetime TV are not BB users. RIM has to handle that differently.
Sent from my BlackBerry Runtime for Android Apps using Tapatalk 2