RIM... where are your BB10 marketing dollars going?
Okay... So we've heard a ton of positive things about Apps and Developers. And we're also seeing that RIM won't release BB10 until its perfect and ready for prime time. GREAT!
And we're also hearing how Frank Boulben is heading up the Marketing campaign which is also supposed to be great.
But where is it? I've yet to see an ad online or in public or a single commercial let alone a full on BB10 campaign. Is it just me, or should we now be seeing a lot of this in January? Anyone else wondering what's going on?
- 01-02-2013, 10:06 PM #3
RIM has already stated they won't start advertising until January 30th..
- 01-02-2013, 10:07 PM #4
- 01-02-2013, 10:12 PM #7
They have done some "teaser" marketing of sorts, but indeed the full-blown marketing campaign should begin January 30th once the devices are fully-revealed.Passport (10.3.0.1418) | Z30 (10.3.1.1016) | Lumia 1020 (WP8.1, Lumia Cyan) | Surface Pro 3 (256GB i5)
- 01-02-2013, 10:18 PM #11
- 01-02-2013, 10:39 PM #12Negative thinking destroys your brain cells and causes global warming.*- Dodinsky (The Scientific Institute of Get Over It!) Action Spots
- 01-03-2013, 01:39 AM #14
Are you serious? I really need to control what I type here, or I'll be banned.
The bb10 devices have not been unveiled yet, they have not been released, what the eff do you want them to market? "hey, we got this great OS coming out, but we won't talk about it yet". Can't market what isn't marketable yet.S5
- CrackBerry Genius
01-03-2013, 04:53 AM #15
- 3,577 Posts
At this stage, Rim are being very smart with how they are marketing bb10, you have the less overt stuff right now with plenty of interviews and demos, teaser shots etc. to gradually build things up with there being no real point going mad right now when nothing gets announced officially for another 4 weeks.
- 01-03-2013, 08:29 AM #16
- 01-03-2013, 08:58 AM #17
They've been sending out some e-mails, and have a presence on their web page for it, but shy spend a dime with no product available for people to buy. After January 30th is when the advertising flood gates need to open.
- 01-03-2013, 09:13 AM #18
The reality is simple: The product isn't being launched until the end of the month. Right now, they're focusing their efforts on media and trying to turn the tide; and engaging developers to build apps.
Once there's a product to physically sell, then it will switch to consumer advertising.
- 01-03-2013, 09:15 AM #19
I guess the biggest advertising will come from the device itself. I can't wait to show people something on my phone and they ask what it is... to which they respond, "WHAT? THAT'S A BLACKBERRY?!? COOL!!!"
- 01-03-2013, 10:40 AM #24
Trust it when you hear RIM will drop a billion in coin on marketing. You may be back here expressing you're tired of seeing BB10 everywhere.... I won't, but some will.....
Let's do some "assuming" here, which I'm tired of for the record....
January 30th, 2013, BB10 official release event
February 3rd, 2013, NFL Super Bowl.... need I say more?
You'll have BB10 commercials soon enoughPersonal - VZW BlackBerry Z10 - 10.2.1.537
Work -VZW iPhone 5 - 7.0.4 - MobileIron
Playbook - 32G
- 01-03-2013, 10:45 AM #25
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