RIM should partner with BIG Camera/lens guy for BB10 Camera
I've seen thinking about BB10 and how can it disrupt, I think WE ALL agree that Camera on BB10 must be EXCELLENT. It must be at least as good as iPhone 4S/5, if not as good as Lumia 920 (which is #1 now).
To achieve that, and more to attract customers, I think they should just partner with a big player, like Canon, Nikon, Leica, Fuji, Panasonic Lumix, etc... not only on the lens, and sensor, but also for Camera feature.
This would immediately attract Camera Phone buyers, imagine this "BB10 with Nikon Camera Technology... or BB10 with Leica Lens, etc...", I think it would do a much better as "BB10 with 9 Megapixel camera", as everyone else got those big megapixels.
What do you guys think?
- 12-09-2012, 04:44 PM #2
i think we will be happy with the performance of the camera and don't necessarily need a fancy camera manufacturer to back them up.
RIM has said time and time again that they know users want a good camera, so i'm really hoping that they have one.
- 12-09-2012, 05:32 PM #3
Cell phone cameras are not the same as digital cameras. RIM is better off going with established suppliers of cellphone camera modules, which are absolutely tiny in comparison to full digital cameras. They are literally tiny little boxes smaller than my pinky nail. Canon, Nikon, etc... are not experts in manufacturing those. You'd be paying only for the brand name.Blatant placeholder signature.
- 12-09-2012, 05:39 PM #4
- CrackBerry User
12-09-2012, 05:46 PM #5
- 39 Posts
OP: Your post got me thinking about the iphone camera. Up until now, I had had no idea who made it, and looked it up. The consensus is that's it's made by Sony. The point is that almost no one cared, who made it, only that it was one of the better cameras out there. If when BB10 drops, and it's picture taking ability rivals or betters the competition, I figure the same will apply, because we KNOW the critics will do a comparison.
RIM no longer has a good name, specially in US, so they need to differentiate, get people excited, get them into the ATT, Verizon stores, etc... Just an OS update would NOT DO IT! I know for a fact that many bought the Lumia 920, JUST FOR CAMERA (and maybe display and Wireless charging), they couldn't care less about Windows 8 or what not, that was a side show. So, RIM must have something like that in the store, a new OS is not necessarily a good thing for a non-BB user.
As to other posters that *we* will be happy if camera was good, that's fair, but again the problem of RIM is not the devoted followers, it's the masses that unfortunately are driven by marketing and brand names more than better technology.
This is it guys, make or break, they MUST do everything right and create buzz... need talking points, marketing sound bites, "BB10, true multi-tasking, most efficient OS, with latest lens technology from Leica", etc...
- 12-09-2012, 06:16 PM #9
- 12-09-2012, 06:54 PM #11BB4Life
- CrackBerry Genius
12-09-2012, 11:35 PM #14
- 3,213 Posts
I agree with the OP, that RIM should parter with a big name camera manufacturer, and I've said before that they should partner with Bose for the speakers on a device. I know it sounds gimmicky, but that's what has worked for other successful products. Like computers and Androids with 'Beats By Dre Audio,' and we all know what 'Gorilla Glass' is because of the iPhone. I think Nokia used a Carl Zeiss lens on one of their Lumias, so it would probably would boost people's confidence in RIM if they saw a few big name companies like Nikon, Cannon or Bose to parter with RIM.Sean
- CrackBerry Abuser
12-10-2012, 12:40 AM #16
- 395 Posts
I think it's way too late in the game to be bothered talking about this, considering that the production hardware is pretty much locked in at this point. Like, seriously... Do you seriously think that RIM would change the supplier of their camera modules in mid production and/or in the middle of carrier testing? I don't think so!You laugh at me because I'm different. I laugh at you because you're all the same!
Storm 9530 -> Pearl 9100 -> Torch 9860
- CrackBerry Abuser
12-10-2012, 04:10 AM #17
- 273 Posts
I agree, camera is important and must be equal to the iPhone 5 and SG3, otherwise they are going to be slammed by the media and that is going to hurt sales. I have found that the Dev Alpha does poorly in low light compared to my iPhone 4S. I do not know if that is a software thing or the camera itself. The final product has to be better.
- 12-10-2012, 04:23 AM #18
- CrackBerry Addict
12-10-2012, 10:08 AM #19
- 920 Posts
- 12-10-2012, 07:39 PM #20
As I understand it the iPhone and the GSIII have virtually the same Sony internals. What sets the iPhone apart is what the software does with the raw data apparently as the GS III has a good camera but the iPhone is generally considered better.
You CANNOT argue, 9900 camera was poor, and that they MUST do as good of a job as iPhone/SG3/Lumia , smaller pocketable cameras are basically dying due to smartphones, it's a must have in any flagship product of any platform. On my trip in Australia now, there are many folks who actually haven't even bothered bringing a real camra and are using their iPhones or other cameraphones.
At any rate, the technology has advanced enough and a cameraphone should be able to do as well as small cameras in ideal situations.
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