Netflix, Instagram, Skype.....hmmmm...something doesn't smell right here....for me...'apps' are icing on the cake, not the cake itself. An app is a software, no?. Not until the iphone and the whole 'there's an app for this', I never cared about 'apps'. I always saw it as a marketing ploy; the phone has nothing to offer you, but we have thousand, upon thousand of 'apps'. So the marketing have us to believe the more apps you have the better the phone. Have many Apple users purchased software, they 'borrow' software from friends. I am a PC user and know about buying software for my needs. I use the web for everything else. Have can not having access to Netflix, Instagram, Skype, stop the world from turning. In all honesty, I needed to researched what Instagram is and I am still not sure...isn't it just Flickr? I think 'apps' thing is just smoke and mirrors. The extreme need for Netflix, Instagram, Skype, seems suspect. It's a freaking phone, get an international plan. Don't get me wrong I care about 'apps' or software for the phone, but more about quality and purpose. It is interesting we are not asking BlackBerry to present us with software to process credit cards, better ways of process receipts for expense reports or annotating .pdfs on the go, etc....stuff like that, to do on the phone gets me hot and bothered...but I digress. Yes, appeal to people, but it's still a phone. Having access to video chatting (Skype), watching movies/tv shows (Netflix), or taking pictures on the phone, adding filters and having people comment on them (Instagram) is icing on the cake and can be done more ways than one. I feel we have trapped ourselves in a box, thinking 'apps' are needed and owed to us. I give credit where credit is due, the marketing team did a number on people making them think life revolves around having 'apps', thousand and thousand of 'apps'. Baked in mobile software is what should be important. Sometimes we need to step away from the phone and remember to enjoy life.