- CrackBerry Genius
01-04-13, 11:33 PM #26
- 3,640 Posts
In general though, I very much doubt they would go near sports advertising since the partisan nature of the fans in most stuff could reduce its effectiveness e.g. advertising at a premiership game or an ipl match and people might take it that they were in favour of the home team and react against them.
- CrackBerry Genius
01-05-13, 05:50 AM #27
- 1,821 Posts
- CrackBerry Abuser
01-05-13, 11:30 AM #28
- 191 Posts
I think you guys are forgetting the champions League final. Last season champions League final beat the super bowl as the most watched club competition.
We also are underestimating India love for cricket. It is huge there and I'm sure they have parties and events just for matches.
In any case I'm sure rim has different advertising departments for different regions cause of this exact problem. They need to have an understanding of the culture. Different ads work in different places.
- 01-05-13, 11:41 AM #29
the most viewed sporting event was a cricket match.
but weekly premier league viewers spank superbowl viewers on straight figures. but i dont think those asking for a superbowl ad do it soley because of the viewers
A Superbowl ad would only benefit the American market, it just wouldnt generate any interest internationally since hardly anyone cares about American Football (handegg :P) outside the US.
That said, the American market desperately needs something to revive it. And a superbowl ad may just do that. Its up to RIM to decide whether the cost is going to be worth it. I'm dubious myself, but it's not my decision to make
- 01-05-13, 12:15 PM #30
....but nobody is calling me from RIM for marketing advise...... however based on how well RIM says they're doing outside of the US market, its leads me to the conclusion the larger effort will be seen in North America and Europe to take back some market share from iPhone and Android. Nobody is dismissing other markets, but one only has to look at the launch cities to guess where RIM Marketing is beginning its focus; 2 North America, 2 European, 1 South Africa and 1 Asia.
One must remember, RIM is not advertising and marketing to those of us who have already decided to buy a BB10 sight unseen. They're going after the users they lost to other platforms. Efforts will be more focused where that has happened the most.
- CrackBerry Abuser
01-08-13, 02:16 AM #31
- 409 Posts
I think the question RIM might find asking themselves is a little different then the question people are debating in this thread. I would expect RIM already has a set budget for launch/marketing in US, a different (higher or lower) budget for launch/marking in UK and every other region etc.
So the question for RIM is, should they use X% of the US marketing budget on super bowl advertise? Given the budget is specific to US, it does not need to be compared to IPL or FA Cup etc. What RIM is going to be doing is trying to predict if X% of US budget that they spend on super bowl advertise better spent somewhere else in US (not worldwide).
For example, considering only US traffic, is the money better spent if RIM puts an advertise on Google or www.facebook.com? Maybe it only gets 1/10th of super bowl traffic, but they may have higher conversion rate (because of specific demographic, because of better experience/presentation available on web, because of longer time/exposure instead of 30 seconds)? Maybe RIM thinks, if they can put the phone in a person's hand then they can make the sale with very high conversion rate, so when you walk into a verizon/att/t-mobile/sprint store, they will offer to pay you $1 to test the phone? Or is the money better spent on US celebrities? etc
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