Originally Posted by
Skeevecr I think you are missing the point about people actually watching the superbowl for the adverts, for other sports events so that is one reason why they might consider such an advert.
In general though, I very much doubt they would go near sports advertising since the partisan nature of the fans in most stuff could reduce its effectiveness e.g. advertising at a premiership game or an ipl match and people might take it that they were in favour of the home team and react against them.