JR Smith Tweets Out Love for BB10 over iPhone

**HartfordWhalers** · 01-23-2013, 02:44 PM

Now we have a sports celebrity directly showing love for BB10 over iPhone. Keep it coming baby. BTW, he has 251,497 followers!

https://twitter.com/TheRealJRSmith/s...70086309236736

**br3wnor** · 01-23-2013, 02:48 PM

Tyson Chandler as well. As a Knicks fan this is pretty cool, they probably had an event w/ the team or something.

**SEAWARRIOR** · 01-23-2013, 02:50 PM

i was gonna comment on your screen name, haven't heard of them in decades,,, then i looked @ the twits on the posted link,,, one says i didn't know they still made blackberrys,,, wow,,, that type of thinking is a major obstacle thay will have to overcome...

**NdBlu14** · 01-23-2013, 03:13 PM

Let's go BB10 and Knicks!!! J.R is nice!

**walt63** · 01-23-2013, 03:26 PM

Heins gave some of the players Z10s to tryout and talk about.

He did the same for the Heat as well.

Okay okay...I'm speculating BUT it kind of make sense.

The Knicks and the Heat are two of the hottest teams in the NBA. Why not use them to reach into the sports market. The cities are huge and very marketable. Also, this could be part of the marketing efforts. I wouldn't be surprised if I saw them in marketing materials.

**BrizzadMan** · 01-23-2013, 05:28 PM

Between JR Smith & Tyson Chandler - that's over 600,000 followers, and over 500 RT's. Good exposure for RIM to the masses.

Opinions from idols & influencers will be important in changing the negative mindset against RIM.

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**djenkins6** · 01-23-2013, 05:41 PM

Just followed both of them and retweeted their messages about bb10

**11pts** · 01-24-2013, 01:33 AM

Man what about OKC? They've got the best record in the league! Give it to Kevin Durant and Russell Westbrook!

**jrohland** · 01-24-2013, 03:23 AM

I'm guessing RIM upper management read the book Tipping Point by fellow Canadian Malcolm Gladwell. To create buzz you need to get the influencers on board. When you see how NBA stars make the fortune of shoe makers, you realize how important it is to get your product seen in the possession of the right people. Is this evidence of the stleath marketing going on at RIM? I hope so.

**FunktasticLucky** · 01-24-2013, 04:41 AM

Yep. They are finally understanding how to market a product. I believe these will be the most successful BB's to date. Can't freakin wait for Jan 30th

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