iphone 5 could ruin RIMS BB10 build up?

**southlander** · 04-27-2012, 03:45 AM

Originally Posted by rmjones101

Yup. BB10 devices will still suffer the current stigma, even if they are incredible devices. It will be after a few generations have consistently received positive reviews before there's any mass migration and a significant spike in sales. BB10 sales will probably produce improved numbers each quarter as long as they live up to the anticipation, but the big numbers will be a while coming.

Exactly. I think rims issue with BB10 will not be in beating apple to market by a couple of months or not beating them.

I think rims (and everyones) issue is the shear volume of new devices apple is pumping into the market in a very short time frame. We're talking something like 130 million devices a year that are all basically the same hardware and same OS. So in just a couple of years apple is able to give developers a quarter of a billion devices (actually more with ipads) to target.

So as excellent as BB10 will be I am not sure how they can gain momentum on apps to the point where new apps hit BB10 at the same time as iOS and Android.

I guess it just all depends on how small a base of users apps devs wish to pursue.

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**brucep1** · 04-27-2012, 07:15 AM

Originally Posted by omniusovermind

@ about 3 of you:

It hasn't escaped my notice that it's far easier to bash my post than to accept that you're one of the people described in it.

@marty: shhhh so do I!

I don't eat at McDonald's, or shop at Walmart. Yet I have an iphone. My brain just must be picking up certain brainwashing techniques and not others.

**omniusovermind** · 04-27-2012, 07:18 AM

cool story

**brucep1** · 04-27-2012, 07:20 AM

Originally Posted by Tank1978

It comes down to marketing, plain and simple. I still have not even seen a playbook commercial, except on youtube...

This view point has been played out too much. If Marketing was "what it came down to", how do you explain RIM's success until 2010, and then their dropoff from 2010 until present? Did they have great marketing that suddenly got stupid?

Originally Posted by Geeoff

I do agree that launching first could provide some benefit. However, if they launch after the Iphone, *and* if the Iphone is not revolutionary, then it may actually benefit BB10 phones.

The reason BB10 could benefit is because people (especially the bloggers) will recognize that BB10 is trully is a completely new phone and hence a revolutionary device. As opposed to the more regular upgrades that we have consistently seen from Apple (e.g. adding Siri, a Retina display).

A later launch will only serve to highlight BB10`s strengths.

Unfortunately, it doesn't need to be revolutionary, just a redesign with LTE and it will sell.

That will get the majority of the sales. I do agree, if it doesn't add anything else really, it leaves the door open big time.

**bobauckland** · 04-27-2012, 07:44 AM

QNX is not revolutionary.
Its alright in some ways.
PlayBook OS on a phone will not walk all over anything. Not even BBOS.
Its slower than BBOS, has less customisability, less apps, its more fragmented in some ways already (Android apps having different app runner and very different approach to multitasking)
The ability to provide constant updates was debunked with it taking a year to come up with a half functional PIM suite.
Despite having access to Cascades, RIM doesn't have any decent looking native apps on the PlayBook.
Optimism is great.
Reality looks bleak at the moment.
I hope BB World blows our minds with progress being made but what worries me is it seems all RIM need to do is turn up for the super fans to go YEAH, this is so totally awesome, it blows away all you iTOYS and Fagdroids and loser users of other OSes away, GO RIM!!!
The average consumer will say, hang on, your device costs the same as other devices and wants me to buy it on potential and not what it is today. Thats not going to happen.
iPhone 5 won't ruin BB10. But RIM could.

**psufan32** · 04-27-2012, 07:56 AM

Originally Posted by Geeoff

I do agree that launching first could provide some benefit. However, if they launch after the Iphone, *and* if the Iphone is not revolutionary, then it may actually benefit BB10 phones.

The reason BB10 could benefit is because people (especially the bloggers) will recognize that BB10 is trully is a completely new phone and hence a revolutionary device. As opposed to the more regular upgrades that we have consistently seen from Apple (e.g. adding Siri, a Retina display).

A later launch will only serve to highlight BB10`s strengths.

Hate to break it to you guys... doesn't matter when BB10 phones hit the market, because very few will actually take notice. The consumer business has all but passed RIM by. Corporate users are very quickly navigating towards iPhones and iPads. Samsung and HTC Android phones and iPhones have FAR more momentum and press than BB (which is essentially an after thought these days).

And, as for this statement...

a completely new phone and hence a revolutionary device

That is horrible logic.

**pantlesspenguin** · 04-27-2012, 08:46 AM

Originally Posted by brucep1

This view point has been played out too much. If Marketing was "what it came down to", how do you explain RIM's success until 2010, and then their dropoff from 2010 until present? Did they have great marketing that suddenly got stupid?

I don't know about "stupid"...more like one just doesn't see as many BB commercials post 2010. In recent memory, I think I've only seen the 9800 commercial with the business execs riding bumper cars, and nothing until the BeBold push. I don't think I've seen a PB commerical at all on tv. Pre-2010, I remember the 9000 commercial with the guy hammering out emails/pp presentations/etc on the 9000 while running around a track and I know I saw Storm commericals but specifics don't come to mind. But I know I saw those commercials more often than the BB commercials I see now. Or, maybe I just watched more TV back then which is a possibility

.

On another topic, and I know I've seen someone mention this here recently but I can't recall if this is the thread or not, I agree that even if there's not as many apps for BB10 as there is for iOS and Android, RIM could advertise features that come natively (assuming there's a ton of these). I have a friend who recently ditched his 8530 for an Android device and he keeps asking me if there's an app for this and that. Most everything he asks me about Android does natively. I remember when I was first coming to BB off of the Danger platform I was surprised and a little put off that it didn't have some native features that I was used to. I wonder if it would be feasible for RIM to research what apps are most frequently downloaded across all platforms and bake the features of those apps into the OS. That could also be a HUUUUUUUUGE advertising point for them. Something akin to "On BB10, you DON'T NEED an app for that!"

**brucep1** · 04-27-2012, 08:54 AM

Originally Posted by pantlesspenguin

I don't know about "stupid"...more like one just doesn't see as many BB commercials post 2010. In recent memory, I think I've only seen the 9800 commercial with the business execs riding bumper cars, and nothing until the BeBold push. I don't think I've seen a PB commerical at all on tv. Pre-2010, I remember the 9000 commercial with the guy hammering out emails/pp presentations/etc on the 9000 while running around a track and I know I saw Storm commericals but specifics don't come to mind. But I know I saw those commercials more often than the BB commercials I see now. Or, maybe I just watched more TV back then which is a possibility

.

I saw a lot of PlayBook commercials around the launch, mostly watching hockey on VS. Also, Blackberry seemed to be the biggest sponsor of the New year's celebration this year in times square. I've also seen the tools not toys commercial recently.

**pantlesspenguin** · 04-27-2012, 08:58 AM

Originally Posted by brucep1

I saw a lot of PlayBook commercials around the launch, mostly watching hockey on VS. Also, Blackberry seemed to be the biggest sponsor of the New year's celebration this year in times square. I've also seen the tools not toys commercial recently.

Ah, I don't watch sports too much, and I didn't watch the times square celebration. I did mention seeing the BeBold push, though, and that includes the tools not toys one.

**avt123** · 04-27-2012, 09:08 AM

There is a BlackBerry half time report all the time in the NBA as well. At least during the Knicks games...

**brucep1** · 04-27-2012, 09:15 AM

Originally Posted by pantlesspenguin

Ah, I don't watch sports too much

Yeah I think they were going after the Canadian market and advertised heavy on hockey broadcasts.

**Laura Knotek** · 04-27-2012, 09:22 AM

Originally Posted by brucep1

Yeah I think they were going after the Canadian market and advertised heavy on hockey broadcasts.

I never saw those ads at all. We don't have a local NHL team.

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**gregorylkelly** · 04-27-2012, 09:23 AM

Originally Posted by pantlesspenguin

Same thing could be said about WP7, though. That was a lot different than 6 or 6.5, and it released with not a lot of fanfare either. If BB10 does anything less than knock it out of the park I can see the same thing happening with them as the WP7 launch.