[MaxR_A]

Great news coming out of India according to reports:

http://m.thehindubusinessline.com/in...le4479349.ece/

BlackBerry India ups sales forecast for new devices by 40%

5 March 2013 , By Thomas K Thomas


"This is a game changer for BlackBerry and also for the industry. We are already running out of stock." - Sunil Dutt, Managing Director, BlackBerry India
Based on the initial consumer response, BlackBerry has beefed up its sales forecast in India by 40 per cent for its devices based on the new operating system.

The Canada-based smartphone maker has launched Z10 in India based on BlackBerry 10 operating system in a bid to make a comeback into the market now dominated by Samsung and Apple.

"In a couple of markets where we launched first, about 45 per cent of people who bought BB10 device were unique customers who were using phones of some other brand," Sunil Dutt, Managing Director, BlackBerry India, told Business Line.

No Specific target
Dutt said that he has not set any specific target for his team in India because he reckons that it will be easily achieved. "Our own internal forecast has been beefed up for BB10 devices by about 40 per cent after seeing the response in other markets. By putting a sales target number, I would be limiting my team in India," he said.

To push up the market share, BlackBerry is treating this as its biggest launch till now.

"This is a game changer for BlackBerry and also for the industry. We are already running out of stock," Dutt said.

BlackBerry has conducted training for retailers to enable them to give product demonstration within one minute.

Some of the outlets have also been provided with WiFi connectivity so that users can get experience Internet browsing and apps.

"This is the biggest launch for BlackBerry both in terms of dollar amount and most integrated approach across various functions.

"This is first time we have a brand ambassador and a go-to-market strategy designed for BB10," said Dutt.

Servicing infrastructure
BlackBerry has also strengthened its servicing infrastructure in the country.

The handset maker has opened up 100 new service centres that will address consumer queries and complaints within 24 hours. BlackBerry has roped in HCL Infosystems and Redington to run these centres across 80 cities.

"This is first time we are embarking upon setting up such centres.

"Eighty per cent of the time, the complaint is not about the product but more about a feature which the user does not understand.

"At these centres, you can give your handset for repair as well as clarify your queries about features," said Dutt.

thomas.thomas@thehindu.co.in

Posted via CB10

[lockedtight]

Great news, especially with such a high price there, I figured there would be lower sales figures because of the price.

Sent from my BlackBerry 9930 using Tapatalk

[GTiLeo]

Great news, especially with such a high price there, I figured there would be lower sales figures because of the price.

Sent from my BlackBerry 9930 using Tapatalk

you'd think but India has a large population of wealthy people, tehre may be a large percentage that are in poverty or lower income homes but the fact that India has 1.2 billion people makes even a small percentage a large number. BlackBerry is still the top sellign smartphone in India so the large population and brand recognition work in BBRYs favour

[dracolnyte]

you'd think but India has a large population of wealthy people, tehre may be a large percentage that are in poverty or lower income homes but the fact that India has 1.2 billion people makes even a small percentage a large number. BlackBerry is still the top sellign smartphone in India so the large population and brand recognition work in BBRYs favour

yeah, even if theres 1% of that 1.2 bill are rich people, thats still 12 mill, and lets say 1% of those people (conservatively estimating) are bb fans, then theres 120,000 sales

[howarmat]

BlackBerry India ups sales forecast for new devices by 40%