Classact everything you said makes sense. RIM seems to be targeting iOS/Android folks as well as new first-time smartphone buyers with BB10, focusing on non-Enterprise customers at this time. I see how they might hope that this will eventually push BYOD demand for BB10 in Enterprise, but on the flipside, current OS7 BES customers might feel a bit shafted that they can't partake in BES10 goodness for a while. Having waited for BB10 for a while, this makes further waiting for BES10 all the more frustrating.