BB10 platform & Samsung

**bigpolla04** · 03-30-2012, 07:05 PM

I for one am glad Rim is going back to roots. Stupid consumer phones, I need a phone and not a toy.

I just thinking though and I know it has been metioned already. Do you think that if Samsung went with BB10 that's other might follow their lead and maybe BB10 could take off like android did.

I don't think that would really bother me as long I as I had a blackberry in my hand.

Till death do us part lol.

**FlashFlare11** · 03-30-2012, 07:16 PM

No, I don't think it will really affect sales. While Samsung has name recognition, so does RIM. RIM's hardware was never a problem at all. In fact, RIM's hardware (especially the 9900) is rivaled only by the iPhone and Nokia Lumia. None of Samsung's devices have the premium look as these do.

I think RIM's hardware is just fine and, in my opinion, they are better off without Samsung.

**bigpolla04** · 03-30-2012, 07:17 PM

Damn I meant to put this into general discussion. Mod's can you move it please.

**bigpolla04** · 03-30-2012, 07:21 PM

Originally Posted by FlashFlare11

No, I don't think it will really affect sales. While Samsung has name recognition, so does RIM. RIM's hardware was never a problem at all. In fact, RIM's hardware (especially the 9900) is rivaled only by the iPhone and Nokia Lumia. None of Samsung's devices have the premium look as these do.

I think RIM's hardware is just fine and, in my opinion, they are better off without Samsung.

It might help Rim by promoting the BB10 platform, IMO. Another big brand name using the bb platform.

Wouldn't it

**FlashFlare11** · 03-30-2012, 07:26 PM

Originally Posted by bigpolla04

It might help Rim by promoting the BB10 platform, IMO.

Wouldn't it

How so? Unless both RIM and Samsung are putting out BB10 devices. Even then, I think at best RIM would take care of the enterprise line and Samsung would take the consumer line. This, I could see happening and where they would be able to better market BB10.

**bigpolla04** · 03-30-2012, 07:36 PM

Originally Posted by FlashFlare11

How so? Unless both RIM and Samsung
are putting out BB10 devices. Even then, I think at best RIM would take care of the enterprise line and Samsung would take the consumer line. This, I could see happening and where they would be able to better market BB10.

That's actually a very good idea.
Rim is business side of things and Samsung the consumer side of things .

That sounds good to me. Rim are still making blackberry's and Samsung are selling the consumer phones .

Hopefully Thorstan has something like this up his sleeve. To me he seems to know what his doing. Let's hope all goes as he has planned for Rim.

**kenshaw** · 03-30-2012, 09:35 PM

I'm sure Samsung wants nothing to do with RIM, plus they already have a lot on their plates with Android, WP7, Windows 8 tablets, Bada. I don't see how they can handle working on another OS.

Plus after yesterdays write down, you think another company wants to build a product that has had two inventory write downs in a year. Samsung doesn't want to be stuck with thousands of unsold phones.

Also I think RIM shouldn't partner with anyone, at least not until they launch a BB10 phone. See how the market reacts and then worry about plan B

**FlashFlare11** · 03-30-2012, 09:38 PM

Originally Posted by joecastrignano

I'm sure Samsung wants nothing to do with RIM, plus they already have a lot on their plates with Android, WP7, Windows 8 tablets, Bada. I don't see how they can handle working on another OS.

Plus after yesterdays write down, you think another company wants to build a product that has had two inventory write downs in a year. Samsung doesn't want to be stuck with thousands of unsold phones.

Also I think RIM shouldn't partner with anyone, at least not until they launch a BB10 phone. See how the market reacts and then worry about plan B

Thank you! Well, the rest of your post is "wait and see", I can't agree enough with the bolded. I'm very against RIM partnering with any other OEMs before seeing how well BB10 does on their own devices. Samsung has a lot of other OSs that you've already mentioned, plus when the Lumia 900 launches, I'm not sure how well the Focus line will do for Samsung. They'll probably end up depending entirely on Android.

**kbz1960** · 03-30-2012, 09:59 PM

The thing is the others can also be tools along with being toys. I'm sure corporations wouldn't allow toys and they are allowing them. RIM needs to be a tool that can also be a toy which they have minus the big name apps.

**johnenglish** · 03-30-2012, 10:08 PM

The whole tools/toys thing is silly. RIM can keep running that as long as they want but the numbers don't lie. Consumers and more and more corporate clients are perfectly happy with "toys". They are willing to accept tradeoffs like no physical keyboard, slower email delivery, and reduced security for things like a bigger screen, more apps, and more features.

**gregorylkelly** · 03-30-2012, 10:24 PM

Samsung sells millions of phones. RIM would be lucky to have them on board.

**VanCity778** · 03-30-2012, 10:35 PM

Originally Posted by kbz1960

The thing is the others can also be tools along with being toys. I'm sure corporations wouldn't allow toys and they are allowing them. RIM needs to be a tool that can also be a toy which they have minus the big name apps.

Exactly.

People want an all-in-one device. Movies, music, games, business, email bla bla bla bla. I hated the "Tools not toys" campaign. For a lot of young people BlackBerry represents that old brand that their father or mother had. As we all know, having something your parents have is so not cool. lol

I've said this before. RIM should move up to the premium mobile market. Make top notch, high class mobile devices. There is a huge hole at this level. Android is giving phones away for free and Apple only has one phone a year. RIM can create a whole new market with a premium device made from quality components. A phone that screams "Look at me. I'm different"

**hurds** · 03-30-2012, 10:44 PM

Whoa, I just thought of something. Google gives android away for free, but OEMs pay for it. What if.............

RIM licenses BB10 to all the OEMs for the same fee the OEMs have to pay MS for android.

Lets face it, most people buy android cause its on 8/10 devices. RIM could really saturate the market with this.

Personally I hope they just do BB10 themselves and just make their own integrated product like apple, but Thor said he'll look into Anything that would help shareholder value and apparently hes been going around and meeting with all the head honchos in the industry.

Its the tech industry, things can change overnight!!!

**VanCity778** · 03-30-2012, 10:53 PM

^^ Lol nobody buys an Android device. Sign up for a two year contract and get an Android Samsung for free on almost every carrier around the world. It's google business plan. They could just stick with Motorola but they flood the market with a variety of brands.

You may be right. But in my opinion, following what made google so successful is suicide.

The reason why my theory may work is, just look at Hollywood. Most celebrities carry Blackberries. Top it off with the human emotion of jealousy and you have a winner. Make a high end device that people dream over. Make a phone that costs a lot but is "kind of" affordable. Make a BMW for the mobile market.

**hurds** · 03-30-2012, 11:02 PM

Vancity

Totally agree with you. They should make a high-end marketable like apple. I still dont think there is any single android phone thats marketed that well. A great thing about the iPhone is everyone knows what it is, but I guess that could be a downside if it loses favor in the public perception.

But I was just bringing up a hypothetical. RIM still have lots of options. I think MS makes a lot of money off its licensing with OEMs. Having used tablet OS its very user friendly and I think can be very appealing to the mass market, in the BB10 form.

**FlashFlare11** · 03-30-2012, 11:13 PM

Originally Posted by hurds

Vancity

Totally agree with you. They should make a high-end marketable like apple. I still dont think there is any single android phone thats marketed that well. A great thing about the iPhone is everyone knows what it is, but I guess that could be a downside if it loses favor in the public perception.

But I was just bringing up a hypothetical. RIM still have lots of options. I think MS makes a lot of money off its licensing with OEMs. Having used tablet OS its very user friendly and I think can be very appealing to the mass market, in the BB10 form.

I don't want to turn this into an Apple bash-fest, but I agree. iOS may fall out of favorability, but Apple really hasn't been challenged yet. I had thought WP was going to do it, but BB10 will probably be Apple's biggest challenger as a proprietary OS.

I think RIM is exploring all of their options, but I cannot say enough how much I want RIM to at least try BB10 on their own devices (which are amazing) before they begin looking at licensing deals. If it works out well, why license? Also, the hardware RIM is rumored to be using will be top-of-the-line at release (which is a first for RIM) which will allow them to compete in the specs race with Android OEMs and BB10 will compete software-wise with iOS and WP8.

**hurds** · 03-30-2012, 11:44 PM

^I see licensing BB10 as a plan B, its a good option to have. I like RIMs flexibility. I definitely want and think RIM will keep producing hardware, the PB and 9900 have great aesthetics.

**FlashFlare11** · 03-30-2012, 11:48 PM

Originally Posted by hurds

^I see licensing BB10 as a plan B, its a good option to have. I like RIMs flexibility. I definitely want and think RIM will keep producing hardware, the PB and 9900 have great aesthetics.

Exactly. Only as an option if BB10 on their own devices for whatever reason doesn't work. For some reason, I'm very adverse to RIM licensing out BB10. I think RIM should keep its software to itself if it can make it work. RIM hardware is absolutely beautiful!

**VanCity778** · 03-31-2012, 12:06 AM

Originally Posted by hurds

Vancity

Totally agree with you. They should make a high-end marketable like apple. I still dont think there is any single android phone thats marketed that well. A great thing about the iPhone is everyone knows what it is, but I guess that could be a downside if it loses favor in the public perception.

But I was just bringing up a hypothetical. RIM still have lots of options. I think MS makes a lot of money off its licensing with OEMs. Having used tablet OS its very user friendly and I think can be very appealing to the mass market, in the BB10 form.

Yea. Maybe they should branch out. Heck if I knew what I was talking about I would be in the mobile industry. Lol

There is a part of me that would love to see bb10 on another platform. You make a good point

**hurds** · 03-31-2012, 12:33 AM

Originally Posted by VanCity778

Yea. Maybe they should branch out. Heck if I knew what I was talking about I would be in the mobile industry. Lol

I feel the same way and I think its why we are here. Still interesting to talk about even though we're not in it. I'm just surprised by some people who act like they could actually run these companies. Can't blame them I guess, sometimes I used to think I could play in the NBA. Reality set in when I stopped watching it on tv and went to play a pick up game.

**FlashFlare11** · 03-31-2012, 01:30 AM

Originally Posted by hurds

I feel the same way and I think its why we are here. Still interesting to talk about even though we're not in it. I'm just surprised by some people who act like they could actually run these companies. Can't blame them I guess, sometimes I used to think I could play in the NBA. Reality set in when I stopped watching it on tv and went to play a pick up game.

I love discussing it! I used to just be interested in the software and hardware side of RIM and mobile in general, but the marketing and business is just as interesting to discuss, as I've recently realized. I think it's great that we have an avenue here to talk about our own views on what we think or would like to see RIM do. None of us want RIM to go anywhere as we all love our BlackBerrys!

**kbz1960** · 03-31-2012, 06:59 AM

Originally Posted by hurds

Vancity

Totally agree with you. They should make a high-end marketable like apple. I still dont think there is any single android phone thats marketed that well. A great thing about the iPhone is everyone knows what it is, but I guess that could be a downside if it loses favor in the public perception.

But I was just bringing up a hypothetical. RIM still have lots of options. I think MS makes a lot of money off its licensing with OEMs. Having used tablet OS its very user friendly and I think can be very appealing to the mass market, in the BB10 form.

Yeah it's hard to market a phone for long when you yourself churn out a new one almost monthly and the competition does too. I think android is for tech chases that have more $$ than something else.

**bigpolla04** · 03-31-2012, 07:41 AM

Looks like a lot of people agree with me.
Everyone wants Rim to succeed on their own but if the BB10 phones don't succeed cos of one thing or another like bad media coverage. I say flood the market with BB10, low -end curves and high end blackberry's for us die hard fans. Licence off the platform too and make a fortune for themselves.

Till death do us part lol

**bigpolla04** · 03-31-2012, 07:48 AM

But keep bbm for ourselves cos that's a blackberry thing .

**FlashFlare11** · 03-31-2012, 11:49 AM

Originally Posted by bigpolla04

Looks like a lot of people agree with me.
Everyone wants Rim to succeed on their own but if the BB10 phones don't succeed cos of one thing or another like bad media coverage. I say flood the market with BB10, low -end curves and high end blackberry's for us die hard fans. Licence off the platform too and make a fortune for themselves.

Till death do us part lol

Well, negative media sentiment comes from the OS more than the devices. If RIM put Android on the Bold 9900, they would sell tons more units. BB10 will be completely new, so it will slowly erase a lot of the negativity surrounding BlackBerry if executed properly. Sure, if BB10 isn't released to positive sentiment, licensing to Samsung may help sell a few more units, but the OS would be the same and would still carry the bad taste.

That said, I don't think RIM is holding back on the hardware anymore. They know how much is riding on BB10 and they will not risk using outdated hardware against Android. The hardware they are planning to use is going to be very, very high-end when it releases, so it should keep them in the specs game for a year, at least. The processors they're said to be using is faster than any dual-core or quad-core chip released (or will be released before BB10). We already know BB10 phones will support LTE. And the display Ia rumored to rival or surpass Apple retina, so I'm very excited for RIM's BB10 devices!