[xtremeled]

As I sit here and watch "House of Cards" on Netflix a thought occurs to me. Why doesn't RIM pay for placement on TV and/or movies? The airtime that the iPhone gets on that one show is more than crazy, It's obscene. the phone itself and more screen shots than you can shake a stick at.

Just a thought

[Dave Bourque]

As I sit here and watch "House of Cards" on Netflix a thought occurs to me. Why doesn't RIM pay for placement on TV and/or movies? The airtime that the iPhone gets on that one show is more than crazy, It's obscene. the phone itself and more screen shots than you can shake a stick at.

Just a thought

It comes down to money... Apple and Samsung pay 100x more in ads because they have money.

Z10STL100-3/10.2.1.2141

[Superbuddy2007]

Also, blackberry isn't focusing on advertising to the consumer market right now. They are focused on the enterprise market for now.

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[Enzetsu]

Who's RIM?

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[birdman_38]

The airtime that the iPhone gets on that one show is more than crazy, It's obscene. the phone itself and more screen shots than you can shake a stick at.

BlackBerry gets far more screen time than iPhone on that show.

[KermEd]

Who's RIM?

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http://lmgtfy.com/?q=research+in+motion

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[co4nd]

Also, blackberry isn't focusing on advertising to the consumer market right now. They are focused on the enterprise market for now.

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People who make enterprise decisions watch TV

[Troy Tiscareno]

People who make enterprise decisions watch TV

Maybe, but I seriously doubt they make their decisions based on which phone a character on a TV show uses.

[thurask]

BlackBerry gets far more screen time than iPhone on that show.

Definitely. Even saw BlackBerry Desktop Manager show up, of all things.

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[tonythecanuck]

BlackBerry needs to release the Z50. Sometime.

Posted using my BlackBerry Z30.

[tonythecanuck]

Maybe, but I seriously doubt they make their decisions based on which phone a character on a TV show uses.

WRONG. Product placement is CRITICAL. Phones have shown up on TV, in films, and in music videos. Several years ago, Justin Bieber's management approached BlackBerry and offered to put a BlackBerry device in one of his music videos for 250,000$. BlackBerry refused - that was about $1 billion in free marketing to millions of young people down the drain. Epic Fail.

Posted using my BlackBerry Z30.

[FrankUnderwood]

We do our best to make sure everyone knows were using BlackBerry.


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[southlander]

BlackBerry has historically had more screen time than ANY company. By far I'd say.

Yet once the meltdown started, what good did it really do them? Slowed the bleeding a bit maybe(??).

That type of advertising is more reinforcement once you are on top or on the way up... That type of thing. It's not going to fix BlackBerry where they are. Though once they get things back in order, yeah they'll need to have the product placement still there.

[Troy Tiscareno]

WRONG. Product placement is CRITICAL.

Hardly critical, but, definitely a good thing for CONSUMER marketing, I'd agree. But we were talking about ENTERPRISE decision-makers here, not consumers. I promise you that no CTO or CEO is signing off on a phone or EDM software because Bieber has one in his video.

[prplhze2000]

Frank always uses a Blackberry.

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[birdman_38]

Definitely. Even saw BlackBerry Desktop Manager show up, of all things.

Really? Didn't spot that. Good eye.

[Enzetsu]

Let me google that for you

Posted via CB from my LE

It was a joke.... =.=

[KermEd]

It was a joke.... =.=

Ditto

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