1. D_Gui's Avatar
    So, everyone keeps moaning that BlackBerry's biggest problem is marketing. Everyone's a critic, yet no one offers up a possible solution? How about this:

    Mass Marketing Idea: Is This The Best Bet?-blackberrycoke.jpg

    Then just snap a picture with him and his BlackBerry Coke:

    Mass Marketing Idea: Is This The Best Bet?-buffet-coke.jpeg

    EDIT: Their subsidiary, Mazoe, already makes a blackberry flavoured drink, so there is little R&D that needs to be done.

    Last edited by D_Gui; 03-09-14 at 11:39 AM.
    03-09-14 10:32 AM
  2. todparsons's Avatar
    That looks cool but imagine how much it'd cost blackberry to use that and I don't think people would see it and then buy a blackberry.

    Posted using my z10 on Z10STL100-2/10.2.1.2141
    03-09-14 11:10 AM
  3. D_Gui's Avatar
    That looks cool but imagine how much it'd cost blackberry to use that and I don't think people would see it and then buy a blackberry.
    It's more of a partnership with Coke (split the bill) in order to create some brand awareness. There are quite a few consumers that have forgotten BlackBerry even exists, especially those with sales reps at carriers that pretend that BlackBerry is going down the crapper...
    03-09-14 11:14 AM
  4. ravenskman1's Avatar
    It's definitely a clever idea, but I also think Coke would charge an arm and a leg. Plus idr them ever doing anything like that with another company. Finally I wonder how much additional advertising would be needed for people to realize this is related to BlackBerry the phone maker and not just the fruit flavor lol
    03-09-14 11:24 AM

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