Citi Bank downgrades Apple stock
12-18-12 02:11 PM
- Haven't seen this posted, sorry if its a duplicate. Looks like the 20% thinner and 18% lighter iPhone 5 is significantly "lighter and thinner" in sales volumes as well. Not that this is BB news but it does set the stage for RIM if they manage to put out a decent product and gain some traction in the market. The potential is there, guess we'll see what happens!!
Apple Downgrade at Citigroup Sends Asian Suppliers Shares Down
Apple Inc. (AAPL)s Asian suppliers fell after the iPhone maker was downgraded by Citigroup Inc. because a cut in orders to its vendors raised concerns about demand for the iPhone 5 model.
We are turning cautious on Apple supply chain, as we believe we are at the peak of many product cycles, Jeff Pu, a Taipei-based analyst at Fubon Financial Holding Co., wrote in a report today. The most important message is iPhone 5 is game over, as demand appears to be weaker than expected -- i.e., US peaking, China launch just so so.
Hon Hai Precision Industry Co. (2317), the iPhone assembler, tumbled the most in more than seven months in Taipei trading, leading shares of speaker supplier AAC Technologies Holdings Inc. (2018), Flexium Interconnect Inc. (6269) and other vendors lower. Cupertino, California-based Apple, the worlds most-valuable company with a market capitalization of $480 billion, fell to the lowest level since Feb. 17 in Friday trading in New York.
The iPhone, which debuted in 2007, is Apples biggest product by revenue. It accounted for 51.42 percent of revenue in the year ended September, according to data compiled by Bloomberg.
The prospect of weak iPhone 5 shipments creates near-term earnings downside for Apples supply chain, and the companies are likely to see further selling pressure in the near term, Citigroup analyst Kevin Chang wrote in a note dated Dec. 14.
Citigroup analyst Glen Yeung downgraded Apple to neutral from buy and reduced his price target to $575 from $675. Near- term supply-chain order cuts, while inconclusive, raise questions about iPhone 5s strength, Yeung said in the note after checks of the hardware supply-chain in Asia.
Taipei-based Hon Hai fell as much as 5.5 percent to NT$86.50 and Taiwans Taiex index lost 1.1 percent, poised for the biggest decline since Nov. 13 and making it the worst- performing gauge in Asia today. AAC declined as much as 8.6 percent to HK$25.05 in Hong Kong trading. Apple fell 3.8 percent to $509.79 in New York trading Dec. 14.
Apple is vying with rivals Samsung Electronics Co., HTC Corp. and Google Inc.s Motorola Mobility for dominance in a global smartphone market that reached $219.1 billion last year, according to data compiled by Bloomberg Industries. Those manufacturers primarily use Googles Android operating system, which is the worlds most-popular mobile software.
Apple is still a very popular product but its not breaking massive records like it would have two years ago, said Shaun Rein, managing director of the China Market Research Group. Apple is losing its luster. Its not the prestige status symbol it once was, and its not the market leader any more for high-end smart phones.
Apples global introduction of the iPhone 5 was Sept. 21, and more than 5 million devices were sold in the nine countries and territories that participated in the first wave of sales, the company said Sept. 24. The model is Apples flagship phone to take on the Galaxy S III produced by Samsung, the Suwon, South Korea-based company thats the worlds biggest phonemaker.
Apple today said iPhone 5 posted record sales in its first weekend of availability in China, the worlds largest mobile- phone market by users. The company sold more than 2 million of its latest handsets in the three days following its Dec. 14 introduction in the country, according to a statement.
$35 Billion Erased
Carolyn Wu, a Beijing-based spokeswoman for Apple, said she didnt have comparable data to release on initial sales in China of previous models.
Apple shares declined the most in almost four years on Dec. 5 because of concern the company will lose ground in smartphones to Nokia Oyj in China while giving up market share to Google in tablets. Apples 6.4 percent fall that day erased $34.9 billion from its market value, the steepest loss since at least 1988, according to data compiled by Bloomberg.
Apple is losing some steam as its no longer leading the innovation and the competition is closing in quickly and sometimes are ahead of Apple in hardware specs, said Sandy Shen, a Gartner Inc. analyst. Weve observed some serial iPhone users, people that have used several iPhone models, start switching to Android devices, indicating the company is losing some of its loyal users.
--Edmond Lococo, Tim Culpan, Sarah Gill. With assistance from Weiyi Lim in Singapore and Nick Gentle in Hong Kong. Editors: Anand Krishnamoorthy, Michael Tighe.
To contact Bloomberg News staff on this story: Edmond Lococo in Beijing at email@example.com; Tim Culpan in Taipei at firstname.lastname@example.org; Sarah Gill in Sydney at email@example.com
To contact the editor responsible for this story: Michael Tighe firstname.lastname@example.org 03:47 PM
- China Market Research Group's Shaun Rein's neglects to mention that the subsidy on iPhone 5 is significantly lower than in previous years. The way subsidy works in China is pretty convoluted. Basically, you pay the full price of the phone, I think about 5400RMB ($860) for the 16GB, and you get a discount on each month's bill plus a credit for future services. Depending on the plan you choose and the length of your contract, after taking into account the discounts and credits, you get anywhere from 1000RMB discount on the iPhone 5 to free, even for the 64GB version. It's like the reverse of how it works in the US, here you prepay a lump sum, and the monthly fee is lowered. Anyway, for the iPhone 5, the subsidy is about 1500RMB (about $230) less for most plans. There is of course, the option to get it off contract, but like in the US, most people just get a contract phone.12-18-12 02:11 PM
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