Apple marketing - genius or desperate?

[nothin2seehere]

"Copy and Paste on the iPhone 3GS. The most powerful iPhone yet" trumps the 30s television advert.

Really? Their headline feature is one of the most basic functions of an OS that has been developed?

[bt224]

After 10 years with an Apple fanatic and being very familiar with their products (our house is full of them), I would call it genius. Just another cup of Kool Aid.

[Riders On The Storm]

It is a basic feature when it comes to all smartphones abroad, but for the iPhone, copy and paste, video, and the processor are all advancements.

I am biased being an Apple/Mac user and fan, but how do you think RIM would tout the Storm 9550's WiFi and [God willing] stable OS? Apple fans would be saying "Hey, we've had WiFi and a flashy, smooth OS since day one!"

They are improvements and are marketed as such.

[papped]

I don't think they're desperate at all, but yeah it's a well known fact the phone was missing extremely basic features for a long, long time.

[Zombiepug]

the basic feature has been around yes but it very smoothly copies anything. like you coukd copy a whole web page or a map off google and email it it does work amazing is it a new feature to smartphones? of course not but it is a step up from basic copy and paste. if i were apple i think the amped up processor and memory is more of a feature for the 3gs

[Garz]

Considering iPhones sales are sky rocketing right now, I think its far from desperate.

[Riders On The Storm]

Originally Posted by slick305

I call it a fail but its working lol.

Yes, a fail that sold over 1 million units in three days...

Apple moves one million iPhone 3G S units in a weekend -- just in time for Steve's return

[Garz]

Originally Posted by Riders On The Storm

Yes, a fail that sold over 1 million units in three days...

Apple moves one million iPhone 3G S units in a weekend -- just in time for Steve's return

Exactly!!! And Apple stores still had lines out the door 2 weeks after release.

[Username00089]

I don't think they're desperate, no.

But as far as selling so many units within a certain period of time goes, it took
them a while to reach one milliion of the original iPhone because of their
ridiculous price.

Now here where I work, if I wanted to sell 400 units of Levi's from Friday -
Sunday, which I would never normally accomplish, I could by putting them at
$9.99

[Garz]

Originally Posted by forever29

I don't think they're desperate, no.

But as far as selling so many units within a certain period of time goes, it took
them a while to reach one milliion of the original iPhone because of their
ridiculous price.

Now here where I work, if I wanted to sell 400 units of Levi's from Friday -
Sunday, which I would never normally accomplish, I could by putting them at
$9.99

Yes price is a key. The original was $599 for 8 GB's and now for $199 you get 16 GB's or $299 you get 32 GB's

[Riders On The Storm]

One thing that should be considered though, this would be around the 2 year mark of original iPhone customers, so possibly a large percent of the 1 million sold could be those who are renewing their contracts. Either way it sells.

It could be possible Mr. Jobs & Co. had this planned. He is, IMHO, an excellent CEO. He understands the consumer for the most part and does an excellent job creating products that sell. Apple might have had these features ready to sell right away, but then delayed them knowing out of the gate the iPhone would sell, because what it did do, it excelled at. I am not suggesting a conspiracy, I just believe Apple knows how to develop a product, and then keep its products selling.

[Zombiepug]

Originally Posted by Riders On The Storm

One thing that should be considered though, this would be around the 2 year mark of original iPhone customers, so possibly a large percent of the 1 million sold could be those who are renewing their contracts. Either way it sells.

It could be possible Mr. Jobs & Co. pulled a fast one. He is, IMHO, an excellent CEO. He understands the consumer for the most part and does an excellent job creating products that sell. Apple might have had these features ready to sell right away, but then delayed them knowing out of the gate the iPhone would sell, because what it did do, it excelled at. I am not suggesting a conspiracy, I believe Apple knows how to develop a product, and then keep its products selling.

i like this theory and could be very well possible!

[Garz]

Originally Posted by ReaperZ1013

i like this theory and could be very well possible!

When I was at Apple waiting in line to pick mine up(10 days after original release date), most people were current 3G users paying early upgrade to get the 3Gs. I would say about 90% of them.

[B_Bold]

I think they are selling so many because of resale. People are getting $600 a phone on auction sites.

[Duvi]

Originally Posted by nothin2seehere

"Copy and Paste on the iPhone 3GS. The most powerful iPhone yet" trumps the 30s television advert.

Really? Their headline feature is one of the most basic functions of an OS that has been developed?

Their copy and paste is better than any mobile phone. Apple doesn't only innovate, but they also recreate and perfect.

There is a big difference with copy and paste on my Bold, Storm or 8900 than my iPhone. I found it a lot easier on the iPhone.

3.0 is available to all devices with certain features not being available. 5.0 on the BB isn't even going to touch anything that isn't a touchscreen or have a trackball ball. So it's not just marketing, it's being fair and consistent. Apple isn't forcing customers to buy the new product for a majority of the improvements and/or new features. Everyone else, that's what they do. They stop supporting old products or barely support them.